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Our friends have launched a new website over at Customer Experience Labs - they are offering Eye Tracking, Usability Testing and Focus groups (including a next generation research platform). They will be launching more services later next year.

We wish them the best - they are a great team!

Good overview article including 10 usability tips for web designers. Number 6 discusses the importance of create pages that are easy for your customers to scan. If you can make your web pages easier to scan, then the customer’s eye has to do less work and that results in them seeing more and having a more satisfying experience too.

Eye tracking studies conducted by Jakob Nielsen showed that users read content that resembles to an F shape, meaning that the reading starts from the upper left of the web page, next it moves down little starting from the left again.

Read more:
10 Usability Tips for Web Designers | Webdesigner Depot

A new paper from Microsoft Research about eye tracking behavior while viewing MSN search results. The study explored the effects of various changes in search results presentation. The Microsoft researchers found that adding information to the contextual snippet significantly improved user performance for informational tasks. However, it also degraded performance for navigational tasks. The authors discuss the possible reasons for these differences as well as the implications for improved presentation of search results.

Read the full PDF here from Microsoft - Eye Tracking In MSN Search

Formed in 2002, fhios delivers high quality research employing tools and methods such as usability testing, eye tracking , expert reviews, focus groups, surveys, and competitive benchmarking. External link to another web site ..

See more here: 
Usability News - Customer Experience Research continues to Grow

The research used eye tracking and biometric data to reveal the brand impact of advertising on YouTube. It found recall and attribution for an ad viewed was up to 14% higher than watching the same ad on TV. ..

Original post: 
WatchingTV Online: Ads on YouTube have higher impact than on TV

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