Good overview article including 10 usability tips for web designers. Number 6 discusses the importance of create pages that are easy for your customers to scan. If you can make your web pages easier to scan, then the customer’s eye has to do less work and that results in them seeing more and having a more satisfying experience too.

Eye tracking studies conducted by Jakob Nielsen showed that users read content that resembles to an F shape, meaning that the reading starts from the upper left of the web page, next it moves down little starting from the left again.

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10 Usability Tips for Web Designers | Webdesigner Depot

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