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In an uncharacteristic change, I’ve been reading some non-fiction on the train to work in the last couple of weeks and thought I’d blog about it here (albeit briefly) before moving on to some related web analytics stuff. The book that I’ve been reading is Luke Wroblewski’s Web Form Design.

See the rest here: 
Web Form Design

Making use of eye-tracking studies can be a good way of refining e-commerce web design.

How do you discover what people really do with your software? Our behavior often differs from what we think we do. The human-computer interaction research method eye tracking can reveal where a user’s attention goes when they use a product. Two days after Skype launched the Skype for Windows 4.0 Beta in June 2008, Cimex, a British firm with a usability and accessibility lab, spent a day watching people use Skype. Then wrote them up. I’m including the full text of their report below the fol

Tim Ash, author of Landing Page Optimization (Sybex/Wiley, 2008), explains how to determine what to test to improve a landing page conversion rate. Ideas can come from eye-tracking studies, usability reviews, site search keywords, customer service representatives, and various types of web analytics.

Importance of Genuine SEO Techniques There are some methods of SEO (Search Engine Optimization) you should follow for your website. SEO is very important for all websites out there in the WWW. Without SEO techniques, which are genuine, y Hiring An SEO Consultant: A Win Win Deal An Internet marketing campaign is no different from traditional marketing procedures in the need for visibility of a product. Intellectual services, articles, equipment and other goods that require to Investing in

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