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September 29, 2008 Read the whole article on Usability News EYE TRACKING RESEARCH Using technology which records minute eye movements, a number of researchers have carried out studies into web usability and accessibility Experts including Jakob Nielsen and the Poynter Institute are amongst those who lead the way in this field. These key findings might help your organisation to improve the design of your website, in turn ensuring its accessibility and usability: - Nielsen has found that only 16

Read the rest here:
How do users read websites?

I thought the easiest way to share the results of the Chinese Eye Tracking study might be in a Q&A format, as that’s what most research programs tend to be.

More here: 
Chinese Eye Tracking Study: Baidu Vs Google

Banner blindness - also referred to as third column blindness - is a late-90s-discovered phenomenon that is becoming increasingly relevant as the online media becomes ever-more approached as mass. So what’s the deal? Through the utilization of eye-tracking technology, researchers determined that banner ads on websites don’t receive as much as a glance.

Excerpt from: 
Banner Blindness

We rarely consciously control our eyes, this fact gives us the ability to see into some of the processes of the powerful habitual mind with eye tracking . Combining this with our experience, dedicated software, and methodologies, …

Here is the original post: 
Think Eyetracking » Blog Archive » Why Think Eyetracking?

If you have not read my blog post about our family’s own dealings with an eye tracking problem for one of my sons you can read it here. There are some different links in there and most importantly a LONG SYMPTOM LIST. ..

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Eye Tracking Problem Links

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