Eye Tracking Blog http://www.eyetrackingblog.com the #1 website for eye tracking information! Sun, 14 Jun 2009 09:33:51 +0000 http://wordpress.org/?v=2.6 Customer Experience Labs http://www.eyetrackingblog.com/9881/customer-experience-labs/ http://www.eyetrackingblog.com/9881/customer-experience-labs/#comments Sun, 14 Jun 2009 09:31:19 +0000 admin http://www.eyetrackingblog.com/?p=9881 Our friends have launched a new website over at Customer Experience Labs - they are offering Eye Tracking, Usability Testing and Focus groups (including a next generation research platform). They will be launching more services later next year.

We wish them the best - they are a great team!

]]> http://www.eyetrackingblog.com/9881/customer-experience-labs/feed/ 10 Usability Tips for Web Designers | Webdesigner Depot http://www.eyetrackingblog.com/1613/10-usability-tips-for-web-designers-webdesigner-depot/ http://www.eyetrackingblog.com/1613/10-usability-tips-for-web-designers-webdesigner-depot/#comments Tue, 30 Nov 1999 00:00:00 +0000 admin http://www.eyetrackingblog.com/?p=1613 Good overview article including 10 usability tips for web designers. Number 6 discusses the importance of create pages that are easy for your customers to scan. If you can make your web pages easier to scan, then the customer’s eye has to do less work and that results in them seeing more and having a more satisfying experience too.

Eye tracking studies conducted by Jakob Nielsen showed that users read content that resembles to an F shape, meaning that the reading starts from the upper left of the web page, next it moves down little starting from the left again.

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10 Usability Tips for Web Designers | Webdesigner Depot

]]> http://www.eyetrackingblog.com/1613/10-usability-tips-for-web-designers-webdesigner-depot/feed/ Eye Tracking Study of MSN Search http://www.eyetrackingblog.com/1560/eye-tracking-study-of-msn-search/ http://www.eyetrackingblog.com/1560/eye-tracking-study-of-msn-search/#comments Tue, 30 Nov 1999 00:00:00 +0000 admin http://www.eyetrackingblog.com/?p=1560 A new paper from Microsoft Research about eye tracking behavior while viewing MSN search results. The study explored the effects of various changes in search results presentation. The Microsoft researchers found that adding information to the contextual snippet significantly improved user performance for informational tasks. However, it also degraded performance for navigational tasks. The authors discuss the possible reasons for these differences as well as the implications for improved presentation of search results.

Read the full PDF here from Microsoft - Eye Tracking In MSN Search

]]> http://www.eyetrackingblog.com/1560/eye-tracking-study-of-msn-search/feed/ Usability News - Customer Experience Research continues to Grow http://www.eyetrackingblog.com/1378/usability-news-customer-experience-research-continues-to-grow/ http://www.eyetrackingblog.com/1378/usability-news-customer-experience-research-continues-to-grow/#comments Sat, 20 Dec 2008 01:40:06 +0000 admin http://www.eyetrackingblog.com/1378/usability-news-customer-experience-research-continues-to-grow/ Formed in 2002, fhios delivers high quality research employing tools and methods such as usability testing, eye tracking , expert reviews, focus groups, surveys, and competitive benchmarking. External link to another web site ..

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Usability News - Customer Experience Research continues to Grow

]]> http://www.eyetrackingblog.com/1378/usability-news-customer-experience-research-continues-to-grow/feed/ WatchingTV Online: Ads on YouTube have higher impact than on TV http://www.eyetrackingblog.com/1319/watchingtv-online-ads-on-youtube-have-higher-impact-than-on-tv/ http://www.eyetrackingblog.com/1319/watchingtv-online-ads-on-youtube-have-higher-impact-than-on-tv/#comments Thu, 18 Dec 2008 17:18:47 +0000 admin http://www.eyetrackingblog.com/1319/watchingtv-online-ads-on-youtube-have-higher-impact-than-on-tv/ The research used eye tracking and biometric data to reveal the brand impact of advertising on YouTube. It found recall and attribution for an ad viewed was up to 14% higher than watching the same ad on TV. ..

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WatchingTV Online: Ads on YouTube have higher impact than on TV

]]> http://www.eyetrackingblog.com/1319/watchingtv-online-ads-on-youtube-have-higher-impact-than-on-tv/feed/ Pastebud brings copy-and-paste to the iPhone | Eye Tracking Portal http://www.eyetrackingblog.com/1374/pastebud-brings-copy-and-paste-to-the-iphone-eye-tracking-portal/ http://www.eyetrackingblog.com/1374/pastebud-brings-copy-and-paste-to-the-iphone-eye-tracking-portal/#comments Thu, 18 Dec 2008 05:12:03 +0000 admin http://www.eyetrackingblog.com/1374/pastebud-brings-copy-and-paste-to-the-iphone-eye-tracking-portal/ immersive eye - tracking · Yahoo Search Assist uses Eyetools eyetracking to optimize design based on eyes and where people look · Eye Tracking Demo · Interactive gallery using the Tobii eye tracker · Eye Tracking …

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Pastebud brings copy-and-paste to the iPhone | Eye Tracking Portal

]]> http://www.eyetrackingblog.com/1374/pastebud-brings-copy-and-paste-to-the-iphone-eye-tracking-portal/feed/ Predictions for Search in 2009 http://www.eyetrackingblog.com/1351/predictions-for-search-in-2009/ http://www.eyetrackingblog.com/1351/predictions-for-search-in-2009/#comments Tue, 30 Nov 1999 00:00:00 +0000 admin http://www.eyetrackingblog.com/?p=1351 The SEO experts blog (www.seo-experts.com.au) has some interesting predictions for 2009. They mention two predictions about Google search which involve eye tracking research in their reasoning.

First - image or video advertising delivered from Google’s Adwords on search results. Because eye tracking around video and images shows that they draw searchers attention and because real estate near an image within a search results page garners nearly 95% of visual attention in the first second, they argue that this ad form will be extremely successful.

Second - they predict that Google will alter their results listings since eye tracking research shows that searchers focus on the left side of the page and actual click data shows that the CTR (click-thru rate) is decreasing for sponsored listings.

Interesting predictions! We will have to see if they come true.

Read more here - Predictions for Search in 2009

]]> http://www.eyetrackingblog.com/1351/predictions-for-search-in-2009/feed/ How can I test a search engine's effectiveness? - IT Professionals … http://www.eyetrackingblog.com/1271/how-can-i-test-a-search-engines-effectiveness-it-professionals/ http://www.eyetrackingblog.com/1271/how-can-i-test-a-search-engines-effectiveness-it-professionals/#comments Tue, 16 Dec 2008 21:14:52 +0000 Content Keyword RSS http://www.eyetrackingblog.com/1271/how-can-i-test-a-search-engines-effectiveness-it-professionals/ I am going to be using eye - tracking tools to monitor users when they are using search engines such as Google, Yahoo, MSN and a meta-search engine (maybe Dogpile.com). Do you have any suggestions on how I could formulate tests? …

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How can I test a search engine's effectiveness? - IT Professionals …

]]> http://www.eyetrackingblog.com/1271/how-can-i-test-a-search-engines-effectiveness-it-professionals/feed/ How can I test a search engine's effectiveness? | Business Finance … http://www.eyetrackingblog.com/1269/how-can-i-test-a-search-engines-effectiveness-business-finance/ http://www.eyetrackingblog.com/1269/how-can-i-test-a-search-engines-effectiveness-business-finance/#comments Tue, 16 Dec 2008 21:04:44 +0000 Content Keyword RSS http://www.eyetrackingblog.com/1269/how-can-i-test-a-search-engines-effectiveness-business-finance/ I am going to be using eye - tracking tools to monitor users when they are using search engines such as Google, Yahoo, MSN and a meta-search engine (maybe Dogpile.com). Do you have any suggestions on how I could formulate.

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How can I test a search engine's effectiveness? | Business Finance …

]]> http://www.eyetrackingblog.com/1269/how-can-i-test-a-search-engines-effectiveness-business-finance/feed/ User notifications based on eye tracking in multiple monitor … http://www.eyetrackingblog.com/1354/user-notifications-based-on-eye-tracking-in-multiple-monitor/ http://www.eyetrackingblog.com/1354/user-notifications-based-on-eye-tracking-in-multiple-monitor/#comments Tue, 16 Dec 2008 18:02:59 +0000 Content Keyword RSS http://www.eyetrackingblog.com/1354/user-notifications-based-on-eye-tracking-in-multiple-monitor/ Disclosed is a method for tracking a computer user’s eye movements and using that information to …

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User notifications based on eye tracking in multiple monitor …

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