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immersive eye - tracking · Yahoo Search Assist uses Eyetools eyetracking to optimize design based on eyes and where people look · Eye Tracking Demo · Interactive gallery using the Tobii eye tracker · Eye Tracking …

Read the rest here: 
Pastebud brings copy-and-paste to the iPhone | Eye Tracking Portal

The SEO experts blog (www.seo-experts.com.au) has some interesting predictions for 2009. They mention two predictions about Google search which involve eye tracking research in their reasoning.

First - image or video advertising delivered from Google’s Adwords on search results. Because eye tracking around video and images shows that they draw searchers attention and because real estate near an image within a search results page garners nearly 95% of visual attention in the first second, they argue that this ad form will be extremely successful.

Second - they predict that Google will alter their results listings since eye tracking research shows that searchers focus on the left side of the page and actual click data shows that the CTR (click-thru rate) is decreasing for sponsored listings.

Interesting predictions! We will have to see if they come true.

Read more here - Predictions for Search in 2009

I am going to be using eye - tracking tools to monitor users when they are using search engines such as Google, Yahoo, MSN and a meta-search engine (maybe Dogpile.com). Do you have any suggestions on how I could formulate tests? …

Read the original here:
How can I test a search engine's effectiveness? - IT Professionals …

I am going to be using eye - tracking tools to monitor users when they are using search engines such as Google, Yahoo, MSN and a meta-search engine (maybe Dogpile.com). Do you have any suggestions on how I could formulate.

See the original post: 
How can I test a search engine's effectiveness? | Business Finance …

Disclosed is a method for tracking a computer user’s eye movements and using that information to …

View original post here: 
User notifications based on eye tracking in multiple monitor …

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