• Recently Written
  • Customer Experience Labs
  • 10 Usability Tips for Web Designers | Webdesigner Depot
  • Eye Tracking Study of MSN Search
  • Usability News - Customer Experience Research continues to Grow
  • WatchingTV Online: Ads on YouTube have higher impact than on TV
  • Pastebud brings copy-and-paste to the iPhone | Eye Tracking Portal
  • Predictions for Search in 2009
  • How can I test a search engine's effectiveness? - IT Professionals …
  • How can I test a search engine's effectiveness? | Business Finance …
  • User notifications based on eye tracking in multiple monitor …
• Archives
  • June 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • May 2007
  • April 2007
  • October 2006
  • July 2006
  • May 2006
  • March 2006
• Search

Good overview article including 10 usability tips for web designers. Number 6 discusses the importance of create pages that are easy for your customers to scan. If you can make your web pages easier to scan, then the customer’s eye has to do less work and that results in them seeing more and having a more satisfying experience too.

Eye tracking studies conducted by Jakob Nielsen showed that users read content that resembles to an F shape, meaning that the reading starts from the upper left of the web page, next it moves down little starting from the left again.

Read more:
10 Usability Tips for Web Designers | Webdesigner Depot

A new paper from Microsoft Research about eye tracking behavior while viewing MSN search results. The study explored the effects of various changes in search results presentation. The Microsoft researchers found that adding information to the contextual snippet significantly improved user performance for informational tasks. However, it also degraded performance for navigational tasks. The authors discuss the possible reasons for these differences as well as the implications for improved presentation of search results.

Read the full PDF here from Microsoft - Eye Tracking In MSN Search

Formed in 2002, fhios delivers high quality research employing tools and methods such as usability testing, eye tracking , expert reviews, focus groups, surveys, and competitive benchmarking. External link to another web site ..

See more here: 
Usability News - Customer Experience Research continues to Grow

The research used eye tracking and biometric data to reveal the brand impact of advertising on YouTube. It found recall and attribution for an ad viewed was up to 14% higher than watching the same ad on TV. ..

Original post: 
WatchingTV Online: Ads on YouTube have higher impact than on TV

immersive eye - tracking · Yahoo Search Assist uses Eyetools eyetracking to optimize design based on eyes and where people look · Eye Tracking Demo · Interactive gallery using the Tobii eye tracker · Eye Tracking …

Read the rest here: 
Pastebud brings copy-and-paste to the iPhone | Eye Tracking Portal

Next Page →